Zero Sum Games
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Professors Harold H. Kassarjian and Shi Zhang have been working on consumer behavior in the marketing department at Anderson School at UCLA.
You will find their homepage at
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|08/29/2000 10:18 AM by Walter;|
Most of the current literature when dealing with market power under posted offer institute, it always revolve around the capacity constraints. IS there any experiment design that able to test for the customer/brand loyalty under posted offer condition?
|08/25/2000 04:27 AM by colin; How to simulate brnad loyalty in laboratory experiment?|
Thanks in advance.