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Respond to the question: How to simulate brnad loyalty in laborat?

08/29/2000 10:18 AM by Walter;
Professors Harold H. Kassarjian and Shi Zhang have been working on consumer behavior in the marketing department at Anderson School at UCLA.

You will find their homepage at

in the Marketing Faculty link.

You may want to contact them to get detailed information to your query.

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08/25/2000 04:27 AM by colin; How to simulate brnad loyalty in laboratory experiment?
Most of the current literature when dealing with market power under posted offer institute, it always revolve around the capacity constraints. IS there any experiment design that able to test for the customer/brand loyalty under [View full text and thread]