Topics Applications Auctions Bargaining Experimental Economics Forum General Equilibrium Napster other Other Topics Prisoners Dilemma Zero Sum Games
| | Thread and Full Text View
03/31/2006 09:13 AM by Bruce Steinberg; game theory relationship with the sales & marketing process | I'm a writer working on a story for an IT services trade association on advanced sales & marketing practices. My elementary understanding of game theory -- understanding the behavior and actions of parties in a situation in which their fortunes are interdependent, as lossolet defined my Bradenburger & Nalebuff -- as the be the epitome of the sales/marketing process. Anyone willing to talk with me on this subject? [Manage messages]
|