Economic and Game Theory

"Inside every small problem is a large problem struggling to get out."  
Topics  Thread and Full Text Viewsome of you do probably know rubinsteins 1979 paper "A noncooperative equilibrium for supergames" http://dx.doi.org/10.1016%2F00220531(79)900024
on page 4 he defines
as the smallest possible outcome opponents may force on an agent ... where j are the strategies of the agent and i those of her opponents. now the usual convention is that nested operations like min, max etc are evaluated from right to left, i.e. first max them min. which does not seem to make any sense (and is furthermore not what rubinstein did in his example p.4/5).
the smallest possible outcome other agents may force on me is (to my understanding) the maximin payoff, i.e. exactly the other way around
take rubinsteins example (payoffs of the agent in question only): minimax (v=max_j min_i (arguments)) starts with minimizing over the rows which gives a vector (0, 1) [transposed]  maximizing leads to 1. that matches rubinstein's figures to this example on p.5. rubinsteins formula (v= min_i max_j (arguments)) starts with maximizing over the columns which gives a vector (2, 3)  minimizing gives 2. which does not make sense. am I somehow mistaken or uses rubinstein an order of operation deviating from the usual one? (i.e. then we have a notation "operation1 operation2 arguments" and do operation2(operation1(arguments)).)
thanks ...
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